Cloudflare CEO Matthew Prince has an intriguing proposal for making content creation for the web a viable business in the AI era: Require AI bots to pay when they index a site and deliver results to users. That would require a gateway, and Cloudflare is, of course, in great position to be that gateway, Prince says.

Prince is articulate, intelligent and charming. But his proposal would be just a new generation of working for the algorithm, the same as people now trying to optimize their work for TikTok and YouTube, and the Google search algorithm.

Can Cloudflare CEO Matthew Prince save the web from AI? [The Vergecast with Nilay Patel]