I have been thinking for a long time that Mastodon was dying, that fewer and fewer people were posting less and less and that what they were posting was less interesting.

Then yesterday, I followed @lisamelton@mastodon.social. Boy, was I wrong!

Lisa doesn’t post much, but she is a fiend for boosting other peoples posts.

So many interesting posts! So many interesting people to follow!

Mastodon nowadays has a Tumblr vibe. If you want to build your business or brand or get your political message out to the broadest possible audience, you should use YouTube, Twitter, a newsletter, Instagram, TikTok, Bluesky, LinkedIn and maybe TikTok (though I hear TikTok is fading).

Like Tumblr, Mastodon is just a place to hang out and read fun and maybe informative posts. It has no practical value. I like it.

And unlike Tumblr, Mastodon is not perpetually at risk of money people pulling the plug. As long as a few people are interested in keeping it going, it will keep going.