The "textcasting" idea is great but it's backwards

I love Dave Winer’s vision of textcasting (as discussed here by Kottke) but I think he’s mistaken putting the writer first. We need to put the reader first. I’m active on Facebook, Tumblr, BlueSky, LinkedIn Reddit and Micro.blog and a newsletter and I hate it because it’s too much fussing and cutting-and-pasting. I just want to post my things and have it reach my friends and family and everybody who’s interested in seeing it.