The Problem With Measuring Bad Bunny's Super Bowl Halftime (And Everything Else)
Ryan Broderick (second item):
… even something like the Super Bowl, arguably the last television broadcast everyone in America sits down to watch together (in theory) is not immune from the larger shift towards non-linear short-form internet content. And, as we’ve seen almost every month since we started compiling metrics for platforms like YouTube and Twitch, the most viral language west of China’s Great Firewall is not English, but Spanish.