A woman in the UK who suffers from schizophrenia thought her refrigerator was trying to communicate with her and she hospitalized herself. Turns out the message was an ad for the TV show “Plur1bus.” The message read “WE’RE SORRY WE UPSET YOU CAROL,” in creepy black letters on a yellow background.
The schizophrenic woman is named Carol, which is also the name of the main character of “Pluribus.”
Even a person without mental illness would be alarmed if that person was named Carol and their refrigerator sent them a creepy message using their name. This was a bad decision for an ad.
UPDATE: The only evidence I’ve been able to find for this is a single Reddit post. I’m going to hypothesize that this is a hoax, unless I see some other evidence.