One of the strangest moments to emerge from the U.S. kidnapping of Nicolás Maduro was the flurry of images posted by President Trump on Truth Social. It felt a bit like a student who can’t decide which spring break photos look cutest, so they just upload them all…. It felt as if a group of twelve-year-old boys in a basement had been handed control of the most lethal military in history—and were using it to boost their online brands.
A primary motive of this administration is boosting their clout on social media. It’s simultaneously pathetic and terrifying. “… standing out online often demands being awful—channeling negative emotions like anger and outrage, usually based on misinformation or conspiracy theories.”
What I’m arguing is that the Trump administration isn’t just using social media to shape a narrative. Many of its members are deeply addicted to it. We would be concerned if a senior government official was an alcoholic or drug addict, knowing it could impair judgment and decisionmaking. But we should be equally concerned about Pete Hegseth and Elon Musk’s social media compulsions—just as much as their alcohol or ketamine use, respectively.
Overexposure to online engagement has cooked the brains of some of the most powerful people in the world. This is not exclusively an American phenomenon…. But in the US government, poster brain feels endemic. The Trump administration is made up of a cabinet of posters. For many, that’s how they won Trump’s attention. The head of the FBI, for example, is a podcaster—that’s his main qualifier for the job.