Tag Archives: Tim Cook

Daring Fireball: Steve Jobs and Apple’s Last Previous Earnings Warning

As always, I love John Gruber’s analysis. “Jobs’s arrogance got him into trouble at times, but at other times it was his saving grace” — namely, when he had to deliver bad news to the market. Cook’s “genuine and inherent humility holds Apple back on days like today. Apple needed less ‘I’m sorry, let me explain’ and more ‘Fuck you, this is bullshit, let me explain’.” https://daringfireball.net/2019/01/steve_jobs_and_apples_last_previous_earnings_warning