“For a campaign on behalf of beverage company Schweppes, advertising agency Ogilvy created a touch-sensitive dress that tracked how often—and with what degree of intensity—women in Brazil were groped on an average night out.”
It’s no secret. The guy told reporters about it two years ago.
Why are the Donald Trump sexual assault allegations gaining traction now, after a year of Trump making statements that were far more deplorable than what he said about women in the tape released Friday?
One reason is that it’s not just talk. We’re seeing women coming forward saying Trump didn’t just say those things. He did them. Time and time again. It was habit with him.
But that’s only a small part of it.
Recall Karl Rove’s 2004 election strategy: Don’t hit your opponent where they’re weakest. Hit them where they’re strongest. If your candidate is a war shirker and the opponent served courageously, hit your opponent on his service record.
Fast-forward to 2016. Donald Trump is perceived as a strong man. An alpha male. He gets things done.
You know what alpha males don’t do? They don’t grope women. They don’t have to. Women THROW themselves at the alpha male. James Bond never has to grope.
These latest allegations make Trump look weak. He looks like a pathetic older rich man with a bad haircut and whose suits don’t fit, and who corners women and gets grabby with them.
And that is why these particular allegations are hurting Trump where previous incidents did not. The alpha male can be a racist, he can be a bully, he can be a misogynist, he can be rude. But the one thing he can’t be is pathetic.