Tag Archives: public relations

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America now has nearly 5 PR people for every reporter, double the rate from a decade ago [Mike Rosenberg – Muck Rack Daily]

15 years ago there were two PR people for every reporter in the country. Now the ratio is 4.8:1.

But wait, there’s more: Journalism is contracting, while PR is growing. The number of news reporters declined from 65,900 in 2000 to 45,800 in 2015. Meanwhile, the number of PR people has gone from 128,600 to 218,000.

This is a huge change, as companies and organizations are seeking to bypass a shrinking media industry and tell their own stories. What this means is that people are getting less objective news and more biased content.

Also, the pay gap between journalists and PR people is widening.

And this:

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Meet the men of PR: ‘It is a different world for us’ [Yuyu Chen – Digiday]

It can get lonely for a guy in PR.

One senior exec with more than 15 years experience has often found himself to be the only man in the room. He recalls one meeting in particular when, while waiting for things to get started, a female colleague gushed about Tory Burch. Others joined in. “I had no idea what in the world they were talking about,” he said. “She responded, ‘You don’t know what Tory Burch is?’ And the rest of the women were like, ‘Really?’”

Sure, the smallest violin in the world plays the saddest song for this fellow. And yet, at some of the companies he’s worked for, he was often excluded from happy hour because the rest of his colleagues wanted a girls night out. He’s been left out of office perks, like manicures, when there was no macho equivalent.

I’m curious what my friends in PR think of this.

I have no idea who Tony Burch is. I don’t remember ever hearing the name before.