Hungry men

How Years of Macho Food Marketing Is Killing Men

David Sax/New York Magazine:

There’s an incredible disconnect between the way real men eat, and the way “real men” are supposed to eat. … If it doesn’t contain the chance of diabetes, apparently “real men” won’t eat it.

According to Katherine Parkin, an associate professor of history at Monmouth University, and author of the book the sexual segregation of food marketing took shape in the 1950s, under the pioneering psychologist Ernest Dichter, who applied the theories he’d learned under Sigmund Freud to shape the new field of motivational research.

“Dichter believed that by convincing Americans of a food’s sex and its resultant gendered identity, as well as its sensuality, advertisers could suggest their foods to meet consumers’ need to fulfill their gender roles,” Parkin wrote in a research paper. “Dichter believed that many people categorized the sex of foods. However, his own subscription to a gendered taxonomy of food is evident in his assessment of the findings. For example, Dichter posited, “Perhaps the most typically feminine food is cake … The wedding cake [is] … the symbol of the feminine organ. The act of cutting the first slice by the bride and bridegroom together clearly stands as a symbol of defloration.”

This kind of overly sexualized couch philosophy may sound like demented bullshit (“Happy Birthday! Eat a vagina!”), but the ad world ate it up. Though they overwhelmingly aimed food ads toward women, who were (and remain) the primary food purchasers for households, increasingly foods became targeted by sex. If it was meaty, macho, or phallic (Dichter basically felt the Oscar Meyer wiener song was a penile love poem), it was manly enough to be sold to men.

“The manly foods — for example, a 4,000-calorie manly frozen dinner — all play on a notion that these foods will make you a man and ensure your virility,” saysParkin.

It’s actually worse than that. Manly food ads present a cleverly crafted challenge to our manhood: Are you man enough to eat this shit?

And shit it is. Manly food, as opposed to equally patronizing “lady food” (diet sodas, low-calorie cereals, herbal teas), are pretty much universally unhealthy. Huge quantities of processed, salty meats, wrapped in refined carbohydrates, saturated in chemical cheese goos, and fortified with colored sugar water.

Cox concludes with the important point that you should eat what you want, not what you think is manly. Eating junk food is fine every now and then. “If, once in a while, you find yourself hankering for Manwich and a bottle of Bud — or a chard fritatta and a glass of rosé — well, bon appétit.”

I’m OK going to a nudist restaurant so long as I can keep my cell phone

Restaurateur Seb Lyall is opening Bunyadi, a clothes-optional restaurant, in June. The waitlist is 16,000 names, says Peter Holley at the Washington Post.

The concept comes from Lollipop, a company behind several other unconventional dining experiences, such as drinking a smoothie with an owl and ABQ, a “Breaking Bad”-themed cocktail bar that invites guests to manufacture their own drinks in an RV using raw ingredients.

 

Home again home again

I’m headed home after 10 days on the road, which is I think the longest I’ve been away in 10 years since my father passed. I spent four days in Chicago for Light Reading’s Big Telecom Event. Then I spent another day in Chicago for staff meetings. Then Julie joined me for five five days in Columbus and Athens, Ohio, visiting her family, whom we hadn’t seen for three years. And now I’m on a plane back home.

It was an eventful trip. The conference was a success, with much good insight and connecting with peers. I’ll post links here later to the articles I wrote from the conference. I got to meet a few colleagues face-to-face whom I haven’t met before. We’re a very 21st-Century organization, with about 50 employees spread across the US, Canada, and in Britain. My boss is based in a suburb of London, eight hours ahead of me.

After work, we went to dinner. I did karaoke for the first time ever in my life. Rumor has it there is video. I think its safe to say that as a singer I am very enthusiastic.

I ate and ate and ate this trip. I have a bet with myself how much weight I gained over the 10 days. I’m thinking 12 pounds. I am not disciplined controlling eating while I’m traveling. That wasn’t a big deal during most of my weight loss and maintenance, when I was traveling just a couple of times a year. Now that I’m on the road for about 20-25% of the time, it’s becoming a problem. I need to work on it.

Still, I enjoyed every bite. Such a lot of good food.

I’ve become an enthusiast for nondescript hole-in-the-wall places that serve great food. I found a beaut in Columbus: Pho Asian Noodle House and Grill on West Lane Avenue. It’s a Pan-Asian place, which is a highfalultin way of saying the menu has Chinese food and Japanese food and Thai and Vietnamese and maybe other ethnicities I couldn’t identify. I had the kung pao chicken with fried rice, which is a safe choice, and it was delicious. The restaurant is obviously in a converted Taco Bell, with minimal redecoration, which adds to its charm.

Another big highlight of this trip is going to meet our financial planner in Marion, Ohio, about 75 minute out of Columbus. Until now, I’ve left financial planning to Julie. I make the money, she manages it. But this is a bad idea, and so I’m getting up to speed myself. I am impressed by how on top of things both Ron and Julie are. Ron seems very competent — and I liked him personally too.