Look out behind you

Pearl RearVision is a rearview video camera you can add to your older model car that lacks one as dealer standard. Pearl is a startup founded by ex-Apple engineers.

Sounds great. I love having rearview video when I rent a car, and I miss it when driving our old Subaru Forester.

But the price tag is $500. Everybody who can afford that is already driving a new car.

I’m not predicting great success.

A team of ex-Apple engineers just launched the Nest for cars

[Johana Bhuiyan/Recode]