Tag Archives: Ben Rothfeld

An ad-man turned teacher recommends Starbucks VIA instant coffee

Ben Rothfeld on Cool Tools: “Since I switched careers from advertising to teaching, I only miss two things (besides the money): being able to go to the bathroom whenever I want and the coffee.” It’s not great coffee, or even good coffee, but it’s good enough and predictable in a pinch, he says.

A comrade-in-business-travel told me recently that she carries VIA in her luggage for similar reasons.

When I’m out of the house, I just drink whatever’s available. You can make just about anything drinkable by adding non-dairy creamer and Splenda.

And I know the coffee snobs will hate me for saying this, but Starbucks Pikes Place and Veranda coffees are actually very good. I drink good coffee black, no sugar, and that’s how I drink those Starbucks blends. Just don’t order “coffee black,” there without specifying a blend; that stuff is awful.