Tech PR tips

Two tips for tech PR people:

  • Get to the point right away. Get to the point, get to the point, get to the point. I am literally scrolling through hundreds of PR pitches every day, looking for two or three a week that I might write about. ANYTHING that speeds up this process will bump a pitch incrementally higher to the top. Embed content in the email rather than sending it as an attachment — that’s particularly true for Microsoft Word documents. Eliminate ALL throat-clearing prior to getting started. Even salutations (“Hi, Mitch! How is your Monday going?”) are superfluous.

  • Don’t start your email telling me something I — and my readers — already know. Don’t tell me that the cloud is becoming more popular, or that networks are under attack by hackers, or that software-defined networking delivers cost benefits and added flexibility. If the first paragraph of your email starts with something as kindergarten-level as that, it makes it hard for me to read any further.

What Facebook gets wrong about that napalm-girl photo

Facebook is partly right: That is a disturbing photo.

But what’s disturbing about it isn’t the nudity.

What’s disturbing is that it’s a photo of a child who’s been severely burned in a napalm attack. A napalm attack by an American ally in an American war.

And it’s disturbing that Facebook thinks it’s the nudity that’s the problem.

Facebook Censors Iconic Vietnam War Photo Over Nudity – Mark Scott, The New York Times

Dog euthanized after fatally biting baby

The death of that baby is an awful, awful tragedy.

Normally, I’d be saddened when a dog that looks this sweet is put down, but I can’t bring myself to feel that in this case. Not that I blame the dog. She was just being a dog. Still, for me to be saddened by this dog’s death seems disrespectful to that baby and family. Irrational, but that’s how I feel.

We’re relatively new to owning dogs and I don’t know a lot but I do know this: Dogs are animals. They are predators. I am often amazed at the sheer strength of Minnie’s jaws, as she sits there quietly and peacefully working on a chew toy while we sit on the couch together.

Sometimes little kids will come up to us at the park and say, “Mister, can I pet your dog?” My answer is always no. Minnie doesn’t get much exposure to people other than me and Julie. I don’t want something bad to happen.