Apple Bid for TV Stardom Is Biggest Gamble Yet

My colleague Iain Morris on…

My $0.02: Apple’s magic formula for success has been to find a technology sector where the idea is great, but the technology is hard to use. Apple then wins by coming out with a product that’s easy to use.

TV is certainly ripe for that kind of disruption; cable and streaming services are complicated and confusing.

But one of the main reasons they are complicated and confusing is that there are so many of them, and coming out with one more, even from Apple, is just going to make that worse.

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