Captain Mitch’s Whiz-Bang PR Tips! (a continuing series)

Note to my friends in PR: One of the best ways you can enhance my chances of writing about your news is to tell me about it before it’s announced. This is called an “embargo,” and it’s common between PR people and business journalists. (An embargo is an agreement though – don’t just send me your news and assume I’ll sit on it. Ask first.)

When I see an email from a PR person that says their client announced a thing this morning – i.e. it was already public by the time I got the email – my pinky finger is starting to move to the DELETE key.