I literally do not know what “thought leadership” is

A PR person recently asked me for sample questions for an interview (something I dislike doing but accept as often necessary) and I provided a few. The PR person said, in a disappointed tone, “So you’re not looking for thought leadership then? Because the spokesman is looking to provide thought leadership.”

Being the veteran journalist that I am, I handled this comment deftly and with great alacrity. I said, “Huh?”