My take on the Apple iPhone X event, on Enterprise Cloud News:
Sure, Apple’s products are overhyped. But they satisfy customers, and they get better every year.
Remember Buffy the Vampire Slayer? The fantasy TV series chronicled the adventures of a teenage girl with superpowers, and her friends, as they fought vampires and other supernatural menaces.
Every year, the world very nearly came to an end, but total destruction was averted at the last minute by Buffy and her plucky pals. It got to be a running joke on the show. When Buffy was finally killed (spoiler alert: she got better), the epitaph on her tombstone said, “She saved the world. A lot.”
Apple is like that. Twice a year, Apple holds its big product announcement events. And every one of those announcements is revolutionary, world-changing, your-life-will-never-be-the-same.
I’ve been following Apple and using their products for ten years, since the iPhone introduction. I have a Mac, iPhone, iPad, Apple Watch, and I had a pair of AirPods until I lost the darn things in Las Vegas a few weeks ago. I’m still a loyal Apple user.
But am I happy? Enthusiastic? I use Apple products every day; can anybody be enthusiastic about something they use with that degree of frequency? Like any fan of anything (sports teams, Star Wars), I spend a lot of my time complaining.
And so, as always, I tuned in to the live stream of Apple’s latest big announcement on Tuesday with a jaded eye. Apple introduced new Apple watches, an Apple TV and iPhones. Here are the highlights of what I found — the good, the bad and the indifferent — illustrated with screen captures of the video stream, as viewed on my trusty Mac.