Businesses and the military are paying science fiction writers to write stories envisioning the future.

Nick Romey at The New Yorker:

About five years ago, Ari Popper enrolled in a course on science-fiction writing at the University of California, Los Angeles, hoping to distract himself from the boredom of his day job as the president of a market-research company. “It was, like, the best ten weeks of my life,” Popper told me recently. “But I knew I wasn’t going to pay the bills as a science-fiction writer.” Still, the course gave him an idea: since businesses often spend money trying to predict how the world will change, and since speculative fiction already traffics in such predictions, perhaps one could be put in service of the other—corporate consulting through sci-fi narratives. Soon, Popper quit his job, moved to a smaller house*, and launched his own firm, SciFutures. Today, his network of a hundred or so authors writes customized stories for the likes of Visa, Ford, Pepsi, Samsung, and nato. Popper calls their work “corporate visioning.”

We did this at Light Reading a couple of years ago:

“Silence Like Diamonds,” by John Barnes