Andrew Liptak at The Verge:
The dinosaur authors are wedded to a format and distribution system that is waning, so the fortunes of their career will go out with it. So if you’ve always been someone who sold books through supermarket racks, when the supermarket-rack consolidation happened in the ‘70s, that was bad news for you. Same if you’ve always been wedded to bookstores. Borders closes, that’s going to be trouble for you. Mammal authors ride the wave of a new publishing paradigm, like the authors who are pure digital. That’s going to go great for them until it doesn’t.
Then there are the cockroach authors, where it doesn’t matter, they’re going to do just fine, because they’re always going, “Wow, is this what people want? Let’s try this and see how it works, and adapt to it.”
My niche for the last 25 years has been business-to-business tech journalism, writing about how businesses get the most from their computer investment. I did a little consumer tech journalism too, although to be honest I wasn’t great at it.
Within the niche of business-to-business tech journalism, I do what it takes to make a living – print, web, social media, video, live chats, whatever the market demands. And that covers a lot of ground.