Ellen Huet, Bloomberg:
Gurbaksh Chahal wanted to be a role model for the sales team at his digital advertising startup and show them how to close a deal. But the co-founder and chief executive officer of Gravity4 Inc. knew he couldn’t be effective as the face of the business. In 2014, he had been removed from the last company he started following a fight with his girlfriend a year earlier, in which he hit and kicked her 117 times. The brutal ordeal, which had been caught on security-camera footage, resulted in probation for Chahal and shattered his reputation.
Last year, Chahal came up with a solution: He created an alter ego named Christian Gray, according to a half dozen people familiar with the situation. The character, who shares a very similar name with one from 50 Shades of Grey, has his own LinkedIn pagefeaturing a head shot of Josh Dallas, an actor who appears on the ABC fairytale drama Once Upon a Time. Chahal would e-mail marketing professionals as Gray, and when he hooked a potential customer, the CEO would berate staff for being outsold by a fake person, said the people, who asked not to be named for fear of retribution. Two people said Chahal had at times used Gray’s sales leads as an excuse to fire workers.
But Gray’s career didn’t last long. While still on probation from his previous domestic-violence conviction, Chahal kicked another girlfriend in late 2014 and threatened to report her to immigration services, according to a police report that surfaced last year. While there wasn’t enough evidence to file criminal charges in that incident, it led to a judge revoking his probation last month, prompting Chahal to hand over the CEO role to his sister. Gravity4 and an attorney for Chahal didn’t respond to multiple requests for comment. A California district judge sentenced Chahal on Friday to a year in a county jail for violating his probation, pending an appeal, which his attorney said he plans to do.
Chahal’s self-destruction—and the former colleagues, shareholders, customers, and women left in the rubble—is an extreme case, but it demonstrates a more common risk in Silicon Valley of entrepreneurs who amass too much power. Chahal’s earlier achievements enabled him to run his businesses unchecked and use vague promises of startup riches to recruit talent. “He has a brilliant mind and a very flawed personality,” said Sam Singer, a crisis communications consultant who worked for Chahal in 2014. “He has become a poster child for everything the public thinks is wrong with Silicon Valley: wealth that comes too fast and too easily, arrogant behavior, the belief that the rules don’t apply to them and they are somehow above the law.”
The photo just screams, “Asshole.”