Google buys Orbitera: Why you should care

Me, Light Reading:

Google this week acquired Orbitera, which specializes in enabling software sales over the cloud. It’s an acquisition with broader implications than first impressions might suggest.

On the surface, it’s a niche service, with appeal only to software developers. But there’s more to it than meets the eye. In the words of Nan Boden, Google(Nasdaq: GOOG)’s head of global technology partners, writing on the Google Cloud Platform blog Monday to announce the acquisition: “Orbitera provides a commerce platform that makes buying and selling software in the cloud simple, seamless, and scalable for all kinds of businesses, including independent software vendors, service providers and IT channel organizations.”

Translation: It’s not just for application developers. Orbitera makes it easier for service providers and enterprise IT managers to license and deploy apps for their users, both within their own companies and to customers and business partners. It’s a platform for third-party apps and enterprises’ and service providers’ own homegrown software.

The acquisition — the terms of which were not disclosed — is designed to beef up Google’s strategy to help enterprises support multiple clouds.

More at Light Reading.

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