I’ve been blogging at my own self-hosted WordPress blog for a few months. Before that, I did it on Google+, and before that various other platforms. I simultaneously post to Facebook, Tumblr, Medium, Twitter, and Google+. Here’s how I think about what to post:
Almost all of my blog posts are links to external content, with comments of my own. They’re short, sometimes just a sentence or two. Many of my blog posts are just an embedded tweet, image, YouTube video, or Tumblr post.
This kind of thing used to be called “tumble blogging.” There used to be several services for tumble blogging. Tumblr is the last man standing there.
Tumble blogging means posting a lot of fast, frictionless, off-the-cuff posts. Just say what’s on your mind, no matter how long or short the post might be.
In the past few years, I’ve seen people say they don’t think they can blog because they don’t have the energy to write long, organized, coherent articles. That makes my teeth hurt. Long, organized coherent essays are not required for blogging. Those essays are called “articles,” and they go on “magazines” or “news sites.” Blogging can include long, coherent, thoughtful essays, but it’s meant to be fast and off the cuff.
Personal blogging has mostly moved to Facebook nowadays. Which is great, because it brings people together and opens up blogging to people who would not otherwise do it. But it’s not entirely great because it gives Facebook far too much control of the situation. Remember a short time ago when Facebook employees suggested the company should block a Donald Trump Presidency? And remember when Facebook said nope nope nope we don’t do that. What happens next time if Facebook says yes? And they do it to a candidate or issue you like?
Facebook isn’t the only blogging platform, of course. It’s not the only social media platform either. But Facebook has the vast majority of users. Everybody else is by comparison a niche.