I used Lyft one time a few years ago, and have kept the app on my iPhone in case I want to use it again.
A couple of days ago, I started getting ads from Lyft through iOS notifications.
This is annoying because I have the iPhone configured to only receive urgent notifications. I get notifications for phone calls, the Breaking News app, the Messages app, Facebook Messenger, and that’s about it. Not email, not Twitter, and certainly not ads from a company I used once a few years ago, but not since.
So now I’ve deleted the Lyft app from my iPhone, which is I’m sure what the Lyft marketing guys wanted me to do. Good job, Lyft marketing guys!