Twitter Is Betting Everything on Jack Dorsey. Will It Work? – Nick Bilton, Vanity Fair
Sure, Twitter is in the dumps, but Dorsey notes that both Apple and Disney were in the dumps before they turned around. Dorsey sees a bright future ahead for Twitter.
But if his leadership at Twitter doesn’t work this time – it’s his third time in charge of the company – there is no Plan B. Twitter executives refuse to contemplate selling out, and likely buyers, such as Google, aren’t interested.