Apple is planning its “largest pivot yet,” according to Apple analyst Neil Cybart on Above Avalon. Just as Apple went from a PC/iPod company to a phone company starting in 2007, it’s now on the verge of transforming from a phone company to … something else. Apple is on track to spend more than $10 billion in R&D in 2016, up nearly 30% from 2015 and from a little over $3 billion just four years ago.
Cybart thinks Apple is going to become an electric car company.
Apple R&D Reveals a Pivot is Coming– Neil Cybart, Above Avalon