Marketers are rewarding consumers to take selfies brushing their teeth or getting their nails done, then analyzing the results to find out how their products are used in the real world.
I wish we as a society could devote this kind of creativity and energy to solving problems like eliminating poverty and providing healthcare to everyone. I enjoy having the best phones and getting a nice cup of coffee everywhere I go – but isn’t the American Dream supposed to be about something more than that?
What Do Consumers Want? Look at Their Selfies – Courtney Rubin, The New York Times