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British tea consumption has been on a 40-year decline, losing favor to coffee, says Roberto A. Ferdman, The Washington Post. It’s “a tectonic cultural shift that now spans nearly half a century,” with no end in sight.

But tea is gaining popularity in America. Here, imported tea is seen as exotic and hip, whereas in the UK that same tea is viewed as old and boring.

I drink black tea at home, preferring British brand bags. I’m currently using up a stock accumulated when I was taste-testing various kinds of tea earlier this year. Once that stock is used up, I’ll probably stick with PG Tips, although Typhoo and Taylor’s Yorkshire Gold are extremely close contenders.

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