Twitter’s big challenge is managing Wall Street expectations

Pasted_Image_4_28_16__8_13_AMIts user base is actually growing pretty well, the video strategy isn’t bad, and it’s got the NFL deal, Presidential election, and summer Olympics to look forward to. It has hundreds of millions of users. That can be the basis for a profitable, healthy service.

But Twitter is not going to reach Facebook-class – billions of users – for years, if ever. Twitter needs to convince its investors to go along with that, and not destroy the service in an effort to wring short-term returns out of it.

And it needs to convince advertisers of the same thing.

Photo: Eastern Bluebird, by Dehaan, CC BY-SA 3.0.

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