America now has nearly 5 PR people for every reporter, double the rate from a decade ago [Mike Rosenberg – Muck Rack Daily]
15 years ago there were two PR people for every reporter in the country. Now the ratio is 4.8:1.
But wait, there’s more: Journalism is contracting, while PR is growing. The number of news reporters declined from 65,900 in 2000 to 45,800 in 2015. Meanwhile, the number of PR people has gone from 128,600 to 218,000.
This is a huge change, as companies and organizations are seeking to bypass a shrinking media industry and tell their own stories. What this means is that people are getting less objective news and more biased content.
Also, the pay gap between journalists and PR people is widening.
Define "reporter." Clickbait creators aren't reporters, so the ratio is a lot higher. https://t.co/ABd379TCoZ
— Rafat Ali (@rafat) April 18, 2016